新产品开发是企业发展的战略决策，同时也是决定自身发展最重要的环节。阐述了制药企业在选择适合自身发展的产品进行开发时，应具备精良的信息检索工具以及专业的信息人员，然后利用这些条件并结合实际情况慎重考虑国家政策、知识产权、药物临床评价、产品技术、终端市场格局和相关企业竞争策略、产品销售预测及竞争力分析等各个方面的问题，从而筛选出最适宜的产品，形成具有自身特色的产品开发链。

New product development is the strategy of emterprise and is also the most important aspects of enterprise development. Good information retrieval tools and professional staff should be needed when the pharmaceutical companies choose the right drugs to develope, and then based on the government policy to deal with the problem of intellectual property, clinical evaluation, technology, market structure and related competitive strategy, sales forecasting and competitive analysis, and other aspects as well. By this way the proper drugs could be potimized with its own unique product development chain.