[关键词]
[摘要]
在以信息化为主要特征的第3次工业革命背景下,如何实现包括中药产业在内的传统产业升级成为理论界和实践界的热点问题。依据产业经济学理论,从中药产业链、价值链和升级动力3个层面分析了中药产业升级的障碍因素,认为中药产品质量控制和质量评价难导致的信息不对称是关键制约因素。在此基础上,分析了"互联网+"与中药产业的融合基础,进而提出以移动互联网、云计算、大数据、物联网等互联网信息技术为载体,将中药产业特殊性与互联网信息技术的普遍性相结合,通过"互联网+中药"的协同融合促进中药产业升级。
[Key word]
[Abstract]
Under the background of the third industrial revolution with informationization as the main feature, how to realize the upgrade of traditional industries including the Chinese materia medica (CMM) industry has become a hot issue in both theory and practice. Based on the theory of industrial economics, we analyzed the barriers to the upgrade of CMM industry from the three aspects of the CMM industry chain, value chain, and upgrading dynamics, and believed that information asymmetry caused by difficulty of CMM product quality control and quality evaluation is a key constraint factor. On this basis, we also analyzed the coupling foundation of "Internet Plus" and the CMM industry, and then put forward the use of Internet information technologies such as mobile Internet, cloud computing, big data, and Internet of Things as the carrier to combine the uniqueness of CMM industry with the universality of Internet information technology, promoting the upgrade of CMM industry through the integration of "internet + CMM".
[中图分类号]
[基金项目]
安徽高校优秀青年人才支持计划重点项目(gxyqZD2016133);安徽中医药大学探索性科研项目(2016ts107)