中国悠久的保健历史，独特的食养理论，丰富的药材资源，使中药保健产品在国内外保健产品的领域中占有重要一席。为了更好地继承和发扬中医药理论，合理发展具有中医药特色的保健产品，概述了近年来中药保健产品的发展现状，探讨了目前中药保健产品研发存在的共性问题，重点提出了基于中医药理论与优势的中药保健产品设计思路，即按八纲辨证、五行学说、体质学说、扶正祛邪等理论，更科学、更合理地设计中药保健产品的研发模式。努力创制具有中药特色和优势的保健产品，以尽快适应不同人群的健康需求，使中药保健产品为人类健康和产业发展做出重大贡献。

Chinese materia medica (CMM) health products play an important position in the field of health products at home and abroad because of its long history of health, unique diet theory, and wealth resources of medicinal herbs. To inherit the theory of traditional Chinese medicine (TCM) and develop the health products with TCM characteristics, this paper has summarized the development status and common problems of CMM health products in recent years, and put forward the design idea based on the theory and advantage of TCM for designing the development model of CMM health products more scientifically and reasonably, which has followed the theory of dialectics of eight aspects, five elements, physique theory, and so on. An effort is made to create health products with TCM characteristics and advantages in order to adapt to the health needs of different people, which would make significant contribution to the people's health and industrial development.

江西民族传统药现代科技与产业发展协同创新中心开放基金项目（JXXT201403017）；江西中医药大学校级课题（2014RW026）