[关键词]
[摘要]
促销说明书和广告中产品名称的显示,对正确识别药品和确保其安全有效的使用有重要作用。美国食品药品管理局(FDA)于2017年12月发布了“在促销说明书和广告中产品名称位置、大小和突出程度的供企业用的指导原则”。详细介绍该指导原则,以期对我国各种媒体的药品宣传资料和广告的发布和监管有所帮助。
[Key word]
[Abstract]
The product name of drugs in promotional labeling and advertisements is important for proper identification of medicine to ensure the safety and effective use. FDA announced product name placement, size, and prominence in promotional labeling and advertisements guidance for industry in December 2017. This paper introduces the main content of the guideline. It is expected to be helpful for the release and supervision of drug publicity materials and advertisements in various media of China.
[中图分类号]
[基金项目]